The man who would be known as The Producer was a Chicago-born animator with great aspirations, but little success. After nearly going bankrupt and being swindled out of his intellectual property, he came upon a self-styled soothsayer who offered The Producer an incantation in order to improve his fortunes.
Unconvinced by a man he assumed was a charlatan, The Producer humored him and did the ritual. That night in his sleep he fully encountered the realm that he would later name the
Imaginarium, what other occultists would name the
Dreamlands. It was the
Universal Dreamstate of Humanity, home to every creative endeavor mankind had ever conceived. Awakening from his sleep with a head full of ideas, the Producer went on to create animated hit after animated hit.
But the Producer wasn't content to profit from the dreams and desires of others. He wanted real power over the hearts and minds of the world. This brought him into the sway of the
Order of the Mind Unbound, a group of occultists whose use of magic was only rivaled by their indulgence in brain-altering chemicals. Though most of the initiates were only interested in the hedonistic pleasures the Order provided, the Producer was only interested in their magical secrets.
Through one ritual conducted in a haze of opiates, the Producer created a direct, conscious link to the Imaginarium, a conduit from which the knowledge of the Dreamlands could be freely accessed by a thought. Through this and successive rituals, the Producer was able to create content that appealed to the masses like never before, amassing a massive fortune in but a few short years.
The Producer still wasn't satisfied. The money was nice, but he wanted more but lacked the magical energy to truly affect the Imaginarium. So he created his boldest plan ever - with a combination of mundane and occult contractors, he had constructed a giant theme park in
California based on his creations. Using carefully constructed spells within the gates, a small portion of a visitor's life-force was siphoned into artificial ley lines built into the foundations of the park. Only a tiny amount of mana was taken so that the weariness associated could be easily excused for a busy day in the parks.
As magic is inherently the power to change reality, the Imagineer did not need a
Reality Stone to enact his vision. The energies provided by the theme park was potent enough to make even the most minor spells unusually effective. No one knows the full scope of the changes wrought by the Imagineer but drawing forth of the League of Villains from the Dreamlands and their insertion into the extraordinary history of the world was clearly a testament to its power.
With further successes, the Producer enacted plans to construct further parks in the
United States and across the world. However, despite his great mystical potency, he had little ability to deal with his own mortality. A combination of lifelong heavy cigarette use and the use of powerful life-draining magic had greatly shortened his lifespan. Despite an unsuccessful attempt to barter his soul for immortality, he died in late 1966.
While a mortal board of directors publicly controlled his company, the true power lay within the dream demon known as
The Charming Prince. He continued the Producers' plans surrounded by his lieutenants, the
Quivering Hand of Deception, the
Clawed Hand of Devastation, the
Icy Hand of Incarceration, and the
Gloved Hand of Domination. Further Theme Parks were constructed in
America,
Europe, and
Asia, each bearing the same sorcerous properties as the flagship park in California.
Yet, the activities of the Producer and the Prince did not go unnoticed by those with purview over dreams. After gaining word that the
League of Villains was attempting to use the power of the Imaginarium to rebirth the Producer, the
Endless known as
Dream took the rare step of intervening. Unable to directly act, he brought in the
Mythic Avengers, who defeated the lieutenants and The Charming Prince once and for all.
Few people are aware that there has been any change at all. Except for the new board member
Murphy Oneiros, Dream in a mortal guise, very little has changed. Well, something has changed because, in the wake of all the societal changes of the
Reach Invasion, the rise of
Metahumans in the public consciousness, and the general global unrest, the company went through a world-wide restructuring and re-branding, becoming
Dream Entertainment.